Providing a platform to believe and achieve
Providing a platform to believe and achieve
At Embrace, we’ve been delivering high quality physical education and youth support services since 2013, working with children and young people aged 5 to 18 across both school and community settings.
We specialise in providing PE delivery, teacher CPD, Positive mentoring, Pools to Schools Swimming Programme, after-school clubs, and holiday clubs including HAF-funded programmes. Whether it’s supporting schools with their curriculum PE, offering targeted mentoring for pupils, or running active, engaging holiday provision, we’re passionate about making a positive difference in young people’s lives.
What sets us apart is our flexible and bespoke approach. We know that every school and community is different, so we work closely with our partners to create tailored packages that meet their unique needs. From half-day support to full-day delivery, our experienced team is committed to helping young people learn, grow, and achieve.

Simon and Mike Profile
The Embrace Group was founded in 2013 by Mike Edwards and Simon Evitts, driven by a shared passion for delivering high-quality physical education that inspires and empowers young people. What began as just the two of them delivering a handful of PE lessons in Shrewsbury has grown into a thriving organisation making a real difference across the region.
In the early days, Mike and Simon were handson teaching PE in local schools, building relationships, and laying the foundations for what would become a trusted name in education and community support. Their dedication, vision, and values quickly resonated with schools and families, creating demand for more than just PE.
Over the years, The Embrace Group has expanded its reach across Shropshire, Telford & Wrekin, and into the Birmingham area. Today, we’re proud to offer a wide range of services, including:
All of this is made possible by our ever-growing team of dedicated professionals who share our commitment to improving young people’s lives through sport, physical activity, and personal development.
Though we’ve grown, our core mission remains the same: to provide inclusive, high-quality, and impactful services that support schools, children, and families.